Are you planning to redesign your website? Make a solid plan and don’t make these website redesign mistakes.
Here is a list of top 10 mistakes to avoid in website redesign.
1. NOT ANALYZING YOUR CURRENT WEB DESIGN
Find out the opportunities that you are missing and also things that are working and not working on your current website.
2. NOT SETTING GOALS
Setting a clear goal and a process for the website redesign is very crucial for your website to be a success.
3. AESTHETICS OVER FUNCTIONALITY
The main purpose of a website redesign is to make it look better than the previous one, but you must also focus on making it work better than the previous one.
4. NOT SETTING ENOUGH BUDGET
You must set a realistic budget for your website redesign as websites are what represents your business on online platforms. They can help reach a large number of users and convert them to achieve higher ROI.
5. NOT GIVING ENOUGH TIME TO WEB DESIGNERS
Setting deadlines is okay, and you must set deadlines for the work to be done on time, but setting unrealistic deadlines will spoil the work.
6. CHOOSING THE WRONG DESIGNING TEAM
It is very important for you to choose the right set of people to work on your website redesign, as if something goes wrong, your whole efforts will be wasted.
7. NOT FOCUSING ON THE SEO
Focus on making your website SEO-friendly and follow all the best practices of SEO, which are required to make it rank good on search engines.
8. NOT HAVING A PROPER CONTENT STRATEGY
Content is as important for the website as is its design and functionality. It helps you in your SEO strategy. You must focus on writing fresh content, keeping in mind all the keywords and other metrics.
9. NOT MAKING YOUR WEBSITE MOBILE- FRIENDLY
The number of people who open a website on their mobile phones is higher than the ones who open it on laptops and desktops. Therefore, it is really beneficial to make your website design responsive and mobile-friendly.
10. NOT MAKING EFFORTS AFTER THE LAUNCH OF NEW DESIGN
Informing your clients about the new launch, testing your website, making it SEO-friendly, updating the content, a lot many things are to be done. Focus on working on all the areas that were left in your previous design.
A SMART STRATEGY AND A GOOD WEBSITE DESIGN TEAM ARE THE ONLY TWO THINGS THAT YOU NEED TO TURN YOUR WEBSITE INTO A PROFITABLE BUSINESS.
Have you stumbled upon any website which is confusing and left it immediately? I believe you must have. Lacking basic website design principles is the main reason why websites don’t appeal to viewers.
An effective website design should fulfill its intended function by conveying its message and engaging the visitors. A good website design builds trust, solves problems, and guides visitors to take action.
Below are some website design principles to help you in improving your website.
- Visual Hierarchy
- White Space
- The Golden Ratio
- Gestalt Design Laws
- Hick’s Law
- Fitt’s Law
- Rule of Third
- Prioritize the User Experience
- Grid-Based Layout
- Responsive Design
Let’s check each principle in detail.
1. Visual Hierarchy
Visual hierarchy is a fundamental website design principle. Certain parts of your website are more important than others. You want users to give more attention to call to action, forms, and value propositions than the less important parts.
Visual hierarchy is done either by size, color, imagery, contrast, typography, whitespace, texture, and style. Visual hierarchy establishes a focal point for visitors to see the most important information. For example, to make CTA more important you can give it different colors, use different fonts, sizes, and styles than the rest of the website copy.
If you apply a visual hierarchy to structure your website copy, you will help readers to scan the web page in a few seconds and still convey your message.
2. White Space
Websites with white space appeal to visitors and get more attention than cluttered website. Overly cluttered and complex websites tend to overwhelm your user and prevent them from taking action—which is the exact opposite of what you want!
A page without white space, crammed full of text or graphics is difficult to read. (People won’t even bother.) This is why simple, clean websites are scientifically better and white space or negative space as a website design principle.
White space is the space between graphics, margins, columns, copy, and other visuals. It allows a page to ‘breathe’ and design elements to existing on the page. The right amount of white space makes a website look “clean.”
A clean design makes the best use of the space it’s in. To create a clean site design, you need to know how to communicate clearly by using white space wisely.
Make sure you focus on this website design principle to use to help draw attention to headlines, value propositions, and calls to action, as well as important messages and products.
Accessibility is a highly important website design principle that must not be ignored. When a visitor enters the website, he/she must be able to access each bit of information most easily. This means that the text must be legible, the colors must not be harsh on the eyes and the background must not overpower the content, etc.
People who suffer from seizures or photophobia should also access your website easily. W3C defined certain norms of accessibility for websites. There are three different levels ‘A’ ‘AA’ and ‘AAA’. As a minimum, we would recommend making sure your designs meet the majority of the AA guidelines.
For AA guidelines you will need to incorporate the following:
- Live videos have captions
- Users have access to audio description for video content
- The contrast ratio between text and background is at least 4.5:1
- Text can be resized to 200% without loss of content function
- Don’t use images of text
- Offer several ways to find pages
- Use clear headings and labels
- Ensure keyboard focus is visible and clear
- Tell users when the language on the page changes
- Use menus consistently
- Use icons and buttons consistently
- Suggest fixes when users make errors
- Reduce the risk of input errors for sensitive data
To sum up, make sure your web designs are accessible on all devices and meet AA accessibility regulations.
4. The Golden Ratio
The golden ratio is a famous website design principle because it is an ancient design technique still used by modern designers. This principle is time tested and a reliable rule to follow.
Following is the image of the golden ratio. You’ve probably seen this image before, and are wondering why it’s relevant to the design and arrangement of your website? Below we’ve overlaid the Golden ratio over the National Geographic website.
This site and many others are all arranged according to the golden ratio (or spiral). Eager to know why? This pattern naturally occurs in ferns, flowers, sea-shells, even hurricanes! Psychologists and architects believe that anything designed following this pattern is pleasing to our brain.
If you follow this pattern in your website design, you can achieve the same visual appeal.
5. Gestalt Design Laws
Gestalt Design Laws is a theory of the mind and brain. It identifies that humans see objects in their entirety before perceiving their parts.
Kurt Koffka, the founder of Gestaltism (a field of psychology that tries to understand how we make sense of a chaotic world) explains it this way “the whole exists independently from the parts”.
We can apply this to web design in the following manner.
People who arrive on your site will see the whole of your website first before they start distinguishing individual elements such as the header, menu, body, and footer, etc.
The Gestalt Design Laws are made up of six different design laws that predict how people will perceive something.
The Gestalt Design Laws are:
Law of Proximity
This is about how people will group elements that are close together into a single perceived object. The key takeaway here is to make sure things that are not related to one another are far enough from each other. Otherwise, users will initially perceive them to be part of the same thing.
Law of Similarity
This explains how humans will group things based on similarity. For instance, people will group elements based on their color, shading, shape, and more into one perceived element. Therefore if you have different objects, make sure to differentiate them as much as possible to stop them from being grouped.
Law of Closure
This explains how as humans we seek completeness. Meaning our minds will automatically fill in any missing elements to create whole shapes. For instance, if you drew a circle or rectangle with a pencil then rubbed out random parts of the line, your brain would still perceive a full shape.
Law of Symmetry
This describes how the human mind perceives objects as symmetrical that form around a center point. If you were to draw six separate brackets, the human mind would perceive three sets of brackets rather than six individual brackets.
Humans also find dividing objects into even symmetrical parts very pleasing.
You can incorporate this into your designs by creating an object and text pair which alternates sides as you scroll down. Thus creating a symmetrical feel, rather than having all the images on the left and all the text on the right for the whole page.
Law of Common Fate
This explains how we perceive objects that move along the same path as one group. For instance, if you were to draw six circles with arrows pointing up out of three and arrows pointing down out of the rest. Humans would perceive the up arrow circles as one group and the down arrow circles as another group.
You can incorporate this in your design by using elements on a path to highlight key elements of a page such as a CTA button.
Law of Continuity
This explains that humans will usually perceive a line as continuing its direction even if intersected by another line. In fact, should a line be intersected by another we will perceive two different lines or paths.
6. Hick’s Law
Hick’s Law dictates that every additional choice available to a human will increase the amount of time it takes to make a decision. It is also referred to as ‘decision fatigue.’ The simple application of this website design principle is that you should offer minimum choices to users on a website for faster decision making. You can apply it on call to actions and menu options.
If you design a website that requires its users to make lots of decisions then it’s more likely they will exit without making any decision. And as you generally only have a very narrow window of opportunity to make an impression, this is not a good thing! This is why it’s so important to limit your calls-to-action and make the ones you do use as effective as possible.
To make a better web design, focus on eliminating distracting options throughout the design process.
7. Fitts Law
Fitts Law states that the time required to move to a target is a function of target distance and target size. This theory originally related to the human motor system, it’s now a central principle of UX (user experience) design.
A bigger, closer target is easier to reach and should be applied to frequently used elements. However, a smaller, further target is less easy to reach and should therefore be reserved for less frequently used elements.
A simple application of this principle in web design is making small buttons a bit larger to increase visibility and click-through rate but for a button that is already in optimum size, increasing its size doesn’t produce the same effect.
This means that a button’s size should be proportionate to its frequency of use. If you notice a particular button is used a lot, you may wish to increase the size slightly. Similarly, if a button is seldom used then you may want to reduce its size.
8. Rule of third
The rule of thirds is among the key website design principles that is heavily associated with the use of imagery. It is a commonly utilized principle in photography.
To apply the rule of thirds you should create nine equal portions by using three vertical and two horizontal lines. Now, to produce interesting and eye-catching images place compositionally important elements along any of these lines or their intersections.
When it comes to adding images on your site, this is a principle you should follow.
Consistency isn’t boring. It’s human nature to seek consistent patterns everywhere and web design is not an exception. Consistency is key in web design. Good web designers follow consistency in their designs. Some of the fields in a website to be consistent:
- Page layout
Consistency is among the top website design principles. Consistent elements help give your website a polished and professional feel, which boosts brand credibility. Consistency improves the user experience as it forms awareness of patterns subconsciously in users’ minds.
10. Prioritize the user experience
Prioritizing user experience is a very important website design principle. The websites which are lacking in offering an intuitive user experience, lack in conversions too. It’s very important to prioritize user experience as you want them to take action on your website (whether it’s subscribing to a mailing list or buying something).
Put yourself in your audience’s shoes and ask yourself what their biggest needs, desires, and fears are, and apply them in your web design from the fonts and colors you use to your button text and website navigation.
A good user experience on a website helps viewers to take desired actions and increase the chances of conversions.
11. Grid-based layout
Grid-based layouts are useful to keep the content structured and organized. It uses evenly spaced columns and boxes to organize elements and content into neatly aligned and balanced designs. It keeps the page clean and the website looks aesthetically pleasing.
To design content-heavy websites grid-based layout is the best option. This is a powerful visual tool that creates consistency and order in your design.
Placing blocks haphazardly can create a chaotic and not good for user experience. Grids ensure consistent and pleasing website design.
12. Responsive design
If you pay attention to only one website design principle, responsive design is the one! More than half of all internet traffic comes from mobile devices; they’re increasingly becoming the most popular way we consume content.
Responsive web design is more than just fitting everything into a smaller screen. It’s about designing the whole website from a mobile point of view. The menu, breadcrumbs, buttons, images, content all should look good and work perfectly on mobile devices.
Here are some ideas when it comes to making your website mobile responsive:
- Hide unnecessary elements
- Vertically page should flow better
- Ditch Text-Blocking Ads and Pop-ups
- Make Your Button Sizes Large Enough to Work on Mobile
- Use Large Font Sizes
- Include the Viewport Meta Tag
- Use standard fonts
- Keep design simple
Usability is about creating a user-centric design for your website. This is among the key website design principles. Users tend to spend more time on websites that are easy to navigate, content is intuitive and UI design is mobile friendly.
It is not easy to attain good usability. It depends on whether your website is available, clear, credible, learnable, and relevant to the people who use it. It requires thorough user research and an iterative approach of constant testing and refining.
Following are the key areas to consider for usability:
- Mobile Friendly
- Simple Navigation
- Accessibility of website
- Visual Hierarchy
- Use of common design elements
- Easy to read content
It’s important to be creative when designing your website!
Creative design is something to be celebrated, as long as those choices are based on website design principles and accomplish the goals of your business and audience.
Ensure your next website is growth orientated – Driving increased visitors and increased conversions.
Let our team of experts review your website and share insights.
A dashboard is designed to display data to provide information and actionable insights for your business. Randomly showing data on a few charts and graphs without hierarchy is not a proper dashboard, it is a noticeboard which is displaying all possible data available. Certain UX principles apply on dashboards to make them visually appealing and useful for the key stakeholders. Here are the top 10 principles of dashboard design to guide you in the process of designing and updating your dashboard.
With the experience of designing more than 50 dashboards for various industries and business intelligence software
“A dashboard is a visual display of the most important information needed to achieve one or more objectives; consolidated and arranged on a single screen so the information can be monitored at a glance.”
In his book Information Dashboard Design, Stephen Few explains the great dashboards are clear, intuitive, and customizable.
- They communicate information quickly.
- Display information clearly and efficiently.
- Show trends and changes in data over time.
- They are easily customizable.
- The most important widgets and data components are effectively presented in a limited space.
Top 10 principles of effective dashboards design
- Start with users, not the data
- Choosing the Right Data Visualization
- Telling a story
- Provide Immediate Access to Relevant Info
- Logical Layout: the Inverted Pyramid
- Minimalism: Less Is More
- Round your numbers
- Use size and position to make priorities clear
- Double your margins
- Have a clean, uncluttered dashboard
Start with users, not the data
A dashboard is not at all about data, it’s about the information it provides to users. It’s about enabling users to use that information to answer questions. Data without a clear purpose is useless. For example, an e-learning portal is having 2000 users, and showing them as 2000 users are just a number without any purpose. When you add a parameter of user acquisition to show numbers of users acquired in a month or a week, that makes sense to management and drive actions.
So what does, starting with users mean in reality? It means speaking to users before you even touch any data. It means asking them what sort of information they need to know; what sort of questions they need to answer and what their ultimate objectives are. It means finding out who the users of a dashboard would be, what makes them tick, and what their needs and requirements are. It means finding out where a dashboard would fit into their wider journey.
Without knowing these questions, and without knowing what the important information is, it is impossible to design a great dashboard?
Choosing the Right Data Visualization
Select the appropriate type of data visualization according to its purpose.
One of the most overlooked Principles of dashboard design is the need to select the right visualization tools. Designers often get carried away, selecting various charts, maps, tables, and graphs. For dashboards, selecting the appropriate kind of data visualization is imperative. Cluttering your charts with superfluous data labels is only useless and confusing. Before choosing a visualization, consider which type of information you are trying to relay:
- Relationship: the connection between two or more variables, use a pie chart to show comparative information.
- Comparison: compare two or more variables side by side, use a bar chart for comparative information, but with more variables.
- Composition: breaking data into separate components, using graphs for measuring trends over time.
- Distribution: range and grouping of values within data, use tables for sorting various variables; for helping organize and communicate meaning.
A piece of advice from Realmonkey design team – Do not include any visualization tools for the most relevant KPIs. The top KPIs should be displayed in plain text at the top of the screen, helping them stand out compared to the rest of the data.
Telling a story
Your dashboard should tell a holistic story to the user. You should combine all the metrics appropriately to form a story and provide a snapshot of what is going on and prioritize the information for what the users need to see.
A few story features you can include on dashboards to ensure that the information is effectively grasped by the user.
- Set the Plan: Like every good story, the plot should be clear, and problems should be highlighted. Use the right data analysis questions to explore the data insights. Before presenting the storyboard, make sure you know who your target audience is and what’s the unique content they are looking for.
- Concentrate on Important Elements and Themes: Like any story, your dashboard story must include a beginning, a middle, and an end with all the right details. Thoroughly recording everything that occurred is not necessary. You should add colorful charts and graphs with a customized background to create a cohesive experience for your audience.
- Offer Recognizable Figures to save Users’ Time: Use the terms, graphics, metrics, and metaphors that are recognizable within the organization is helpful for users to understand data clearly without wasting much time.
- Levels of detail: Using different subtitles to give bits of knowledge and keep up the interest of the user can certainly elevate the whole experience of the dashboard story.
Provide Immediate Access to Relevant Info
Your dashboard should provide relevant information in about 5 seconds. Yes, that’s the time it should take to scan the dashboard for you or the relevant stakeholder who needs to find the information on the dashboard.
Good designers use the “Inverted Pyramid” layout to determine the placement of each piece of data. The most important data should be placed in a prominent spot on the dashboard. After including the most important data, display the remaining information in a logical order. The typical layout starts with the most significant data at the top of the screen. The middle section is reserved for trends while granular details are placed at the bottom of the dashboard.
Users can quickly see important insights at the top of the page. They can then scroll down to analyze the trends, which provide context to the insights at the top. Users that want to drill deeper into the details can scroll down to the bottom of the page for supporting data.
Minimalism: Less Is More
Each dashboard should contain no more than 5-9 visualizations.
Cognitive psychology tells us that the human brain can only comprehend around 7 (+) (-) 2 images at one time. So this is the number of items you should display in your dashboards.
Many designers try to display as many details as possible into their dashboard to create a complete picture. While this might sound good in theory, more than 5-9 visualizations just translates into clutter and visual noise that distracts and detracts from the dashboard’s intended purpose.
You can avoid visual clutter by using filters and hierarchies or simply by breaking your dashboard into two or more separate dashboards.
Round your numbers
Let’s do a test
Conversion rate = 5.783% or 5.7%
Revenue = $11367.69 or $11367
Which is more recognizable?
It’s tempting to be ultra-precise with numbers when you want to be accurate on the information you provide on the dashboard but any number which is rounded off is more recognizable at a glance. Displaying data with ultra-precise like conversion rate to 3 decimal places or revenue to the nearest cent. But this kind of detail just isn’t necessary and may exaggerate minor changes.
It’s generally best to round your numbers.
Use size and position to make priorities clear
Anything you include on your dashboard should be important, but not all metrics are of the same importance on a dashboard. To prioritize metrics, use size and position. Your most important metric should go in the top left corner where the eyes go first. If you have room, you can also make your most important metric bigger than the others.
Double your margins
White space, also known as negative space, is the area between elements in a design composition. Readers aren’t usually aware of the importance of the negative space, but designers pay a lot of attention to it. If the white space is not balanced, a copy will be hard to read. That’s why negative space matters as much as any other typography element.
Have a clean, uncluttered dashboard
Creating a simple interface is one of the most important Principles of dashboard design. Make it as easy as possible for users to analyze the information on the screen.
A good dashboard should be as clean and uncluttered. A good dashboard should not have any unnecessary text, or unnecessary graphics or imagery. You should use good visual design practice, such as white space, alignment, and grouping to help visually connect related information and remove any clutter and noise from the dashboard.
Group data into categories and separate each category with a box or line, helping to separate the most essential data from the least. Each section requires clear labels in readable fonts.
A simple design also includes a minimal amount of colors and fonts. Use a minimalist design scheme with just two or three colors for the various visualization tools and one font for each set of text. For example, all headers should use the same font.
Design the dashboard last
We recommend designing the dashboard at last. A dashboard is a summary view of everything else and displays key info from various parts of the application. It’s just more practical to design it in the end.
First, gather the majority of views from the application and design them before you design the dashboard else, you will need to constantly go back and update your dashboard designs while you are working on all the other pages.
Once you have all components ready, you will have a ton of info to put together in a dashboard. So designing a dashboard, at last, saves a lot of time for you.
Conclusion & Guidance
Apply these Principles of dashboard design to your dashboards. Dashboards are extremely cost-effective by minimizing the potential for human error and streamlining the decision-making processes dependent on data interpretation.
At Realmonkey, we got expertise in designing dashboards for business intelligence software and other kinds of applications that have a lot of data to represent.
Need help in designing dashboard
To make a long-lasting impression on your visitors your website should look elegant and follow the latest trends. Not all trends live a long life but trends that are stable and offer better usability stays for longer periods. Following a list of web design trends 2021 that will stay for many years to come.
As a design movement, minimalism is in web design trends for many years and even today, you can see a lot of minimalist UI designs. It’s “less is more” aspect helps a lot in terms of great user experience. It is a design philosophy that focuses on the simplification of form, achieved by making use of the simplest, most essential elements in a design.
This minimalist design UX should encourage UI and UX designers to be very selective to keep things simple, clutter-free, and less stressful for end users. If the focus is on engagement and longer screen time, then UI UX design professionals should start applying minimalism in the user interface with a focus on the most essential elements only.
Design trends come and go; however, minimalism is a design language that has been present through time and it’s going to stay for many years from now.
UX writing and microcopy
Users have gotten bored with the old sales copies targeting the same emotions. A great way to get your visitors more engaged with your product is by making the written content on your site more informal, more unique, more provoking. Improving the copy on the website to make it more user-friendly is getting better and entrepreneurs and designers giving more attention to it.
Microcopy has become a new profession of UX designers. Many companies have started to add a little humor into the conversation on websites. It gives a unique tone to the website and allows brands to get even closer to the users. In 2021, UX writers will focus on delightful informative microcopy and ways to balance brand personality with precision.
These small bits of text need to be closely brand-related to make an impact, otherwise, visitors might even fail to register them. Thus, copywriters need to change the way they write for their visitors. And therefore, microcopies emerged as a very important game-changer in writing for websites.
Dark Mode comes in web design trends for many years. The tech giants Google or Apple have their versions of dark mode and they are the initiators to bring a dark mode to the web. Dark mode looks elegant, modern, and stylish. Dark mode has its benefits as well.
- It looks attractive and different from the existing themes.
- It reduces screen fatigue.
- Dark mode saves your user’s device battery (which also creates a better user experience for your audience).
- Highlights the design elements.
- Defective pixels can be hidden with ease.
No matter what appeals to you, dark mode is going to reign in 2021.
3D designs have been attracting users for years now so you can hardly call it a new design trend but hyper-realistic 3D effects are taking up the space in web design as AR and VR technologies are gaining momentum now. In 2021 we will see more 3D elements instead of traditional illustrations or stock photos. With the 3D elements in web design, user experience can be made more engaging and informative. This encourages visitors to stay longer and increase average session time.
Entrepreneurs and designers are using 3D designs to give an extraordinary user experience on websites. This trend is coming from games to mobile applications and now in web design. The 3D design will become more popular in 2021.
Some websites using 3D elements to stand out from the crowd.
This trend is more on providing a better user experience to users on the web and mobile applications. Based on users’ provided information and browsing habits, websites are offering personalized content to users. Netflix, Spotify, Amazon, Google, Apple are among the leading companies offering personalized recommended content to users. It feels like it is created especially for them. This helps in a higher conversion rate which is the ultimate goal of commercial sites. This design trend is gaining momentum in 2021 and will see more growth in the coming years.
The larger the font, the clearer the message.
Bold fonts are among the first frontiers in design trends. This is a part of a major trend of minimalism as a type-driven design where big and bold fonts take center stage and are impossible to miss. If the font is oversized, the rest of the composition can stay clean and simple. In type-driven designs dominate the entire composition and make a strong impression on users in very little time, using very few words.
Bold fonts help designers to highlight the key message on a webpage as most of the visitors skim the page rather than reading it fully. Apart from the usability aspect, this trend adds a modern view to website design.
In 2021 we will see more use of bold fonts in web design as a leading trend.
It’s a great joy to provide an enjoyable experience to users on websites. It’s more than just usability – It’s engaging users and micro-interactions are trending in 2021 by playing a macro role by positively contributing to the look-and-feel of a website.
Microinteractions can improve user experience by:
- Encouraging engagement
- Displaying system status
- Providing error prevention
- Communicating brand
Well-designed micro-interactions can make a big impact on your user experience.
As the use of mobile devices is increasing the demand for mobile-first design is also increasing. Websites and applications should be rich in features, responsive, and functional on mobile devices. Designers are designing concepts for websites to keep mobile interfaces in mind. The importance of responsive design is well documented now and is no longer an option, but a priority.
Combination of graphics and real images
A combination of graphics and real images is the latest trend in web design in 2021. It lets you explore your creative side to the fullest and implement designs that will exhibit your brand personality. This design trend is fresh and can help you combine this technique with your minimalist, modern look web design. A lot of brands are already using this design technique to capture their audience’s attention.
This technique in web design is very versatile. This is a great and unique way to give your brand justice and have your website fully reflect the story you want to tell. The extra touch of creativity gives your design an innovative and customized look.
Data visualization (DataViz) has come a long way. Its evolution and impact are so profound that it has lent a new meaning to data itself. Data visualization has always been a trend to showing information clearly to make a better user experience. Amid the current global health crisis, data visualization tools have provided visuals of the new infections, fatalities, recoveries, and more. Social media feeds have been replete with infection heatmaps, charts illustrating transmission patterns, and graphics showing the “flattening of the curve”, all thanks to data visualization.
Data visualization is an important tool to communicate quantitative content. Traditionally, it used to take formats such as graphs, pie charts, tables, bar charts, etc. But that trend has long gone out of date. Nowadays, abstract data visualization is finding popularity among people. It lends a feeling of originality and uniqueness to your design. For designs that are tech-oriented, abstract data visualization is a UI trend that will make them stand out.
Web design trends for 2021 are a mix of old and new trends. Some of them are still in trend for many years and will stay for many years from now. The ultimate goal of UI UX design is to help users achieve their goals. These web design trends are helpful for designers to improve websites and give them a fresh feel.
At Realmonkey, we help startups and established businesses improve their websites for a better user experience and optimize them for lead generation.
Not all websites are the same. They have different aesthetics and functionalities. The layout, design, architecture, functions defined the types of websites. It’s always better to know what are the key differences between websites before you build one for yourself. Clear identification of types of websites helps you to decide what kind of website best suitable for your requirement.
This is not a complete list of types of websites but it’s a great launch point for you to get started in creating your website. The types of websites listed below are coupled with real-world examples of popular sites. By the end of this article, you’ll have a better idea of what to make a website about, and some insight into how to make it awesome.
1. Corporate / Business
Business websites are the largest and most diverse website type. Most of the businesses have one major objective from the website is to generate leads and market their products and services. The requirements of features and functionalities vary on a case-by-case basis but feature like, lead generation form, live chat, customer reviews, location are common for all business websites.
Small business needs a small website consisting of maybe about 8-10 pages about products and services while a corporate needs quite a large number of pages and can include many different types of useful information, content, and web pages that are helpful to different constituencies.
The design, layout, and architecture of a website depend on the target audience. For example, a business in kids’ products has a different design and aesthetics than a business in infrastructure or manufacturing.
If you are planning to sell anything online, you need an eCommerce website. The design, layout, and architecture of an eCommerce site are very different from other types of websites. On eCommerce, users want to see the products and services you are offering. To grab users’ attention you need super quality images and an attractive layout.
Taking care of user experience on your eCommerce site is very important. Users have very limited time to check your site. If they don’t find it appealing they are gone and all your efforts to bring them on site are wasted.
WooCommerce, Shopify, Magento are major tools to build your online store. These tools are capable of handling any complex store with many product categories and a large number of products.
Dropshipping is one of the types of eCommerce websites that saves you the headache of managing your inventory. It allows you to send items directly from the supplier to your customer after they place an order on your website.
Key features of any eCommerce site are the attractive layout to display products, cart, checkout, secure payment gateway.
3. Blog / News / Media
Another type of website is content-oriented websites. These consist of blogs, news, and media websites. The main purpose of these types of websites is to produce a lot of content and organize them in beautifully designed layouts. These websites are frequently updated with the latest content and require CMS (content management system) to manage website content.
The most popular Content Management System (CMS) is WordPress. It’s used by the smallest hobby bloggers and some of the largest brands in the world, including TechCrunch, The New Yorker, and BBC America.
Blog, News, and Media sites have most of the features in common except few elements. Generally, blogs are about a particular topic where news and media sites are not fixed to one niche of business and can include many different types of content.
These websites are created for entertainment and educate users about certain topics and current trends. The better these websites can entertain and educate their audiences, the more money they can potentially make.
These types of websites typically also have a clean, minimal structure and layout so page elements can properly highlight published articles. That way, elements like the background don’t outshine the content to increase user engagement.
A personal website is a website that people create for their purposes. This can be to express themselves, to have a place to write, vent, share their stories, etc. It is a great way to put all of your thoughts in one place and express your unique personality to the world.
Personal and brochure websites are the simplest type of website. These types of websites are essentially content (text, images, videos, etc.) displayed on a static page. Online résumés, “about me” pages and certain small business websites fall into this category.
This is a type of website to create if you want to feature a person as a brand. The defining characteristic of a personal website is the title, which is the person the site is about. If you’re looking to monetize your site in the future, it’s smart to narrow your focus to a specific topic. This way, you can build a loyal niche audience that knows what to expect from your blog, and even views you as an expert in your subject matter.
5. Landing page
The landing page is the single-page website. The sole purpose of the landing page is to trigger action from users. Whether it is sign-up for a newsletter, making a purchase, or downloading an ebook. Many marketers create multiple different landing page websites to generate leads for their clients.
Landing pages can have high-value features like A/B testing, heatmaps, deep integrations, dynamic text replacement. Landing pages are geared towards maximizing conversions and since these landing pages are tied to ad campaigns, improving conversion rates can be extremely valuable.
Resources: 21 Best Landing Pages to Steal From
This type of website is suitable for startups or very small businesses who are starting a business and have limited information about their company. This is typical to show off a small number of products or to provide basic information to potential customers.
You can think of a brochure website as a simpler version of a business website. It typically includes less information about the company than a traditional business website, which is more robust and SEO-friendly. In other words, you should opt for a full business website if you have the resources to make one.
However, it’s not critical. You might opt for one of these simplified types of business websites if you know that your online presence won’t be a significant driver for your business. In this case, you wouldn’t rely on the full functionality that a business site is typically used for – your site is primarily to have an online presence for the sake of it.
The next type of website is a portfolio website. Just like the name suggests, these are used as an online portfolio of your creations, in the same way, that a physical portfolio might work. Typically, this type of website is built by creative individuals like photographers, designers, and artists.
In the portfolio website, you display images of your projects or art in a photo gallery. When a user clicks on an image, they not only see it in greater detail but with more aspects of your work on that particular project.
A portfolio website is used to showcase your talents and abilities, and even help to get you more customers or improve your chances of securing a job position. That’s why they’re a must-have for creatives and freelancers who are looking for work.
A “contact” or “hire me” page is often included so there’s an easy way to get in touch with you about potential work.
Web portals are websites that require a login to gain access. They contain restricted content only meant for certain people. You can offer free and paid registrations or both. You could even offer infinite or finite access to the restricted content after a single payment, or you can offer recurring subscriptions that automatically renew.
eLearning portals are great examples of this, as they require students to log in to access their courses, funding, etc.
9. Review / Directory / Listing
These are websites where you can search for businesses based on their category and industry. These sites are created to compile a list of businesses in a specific niche and to review certain products and services.
Product Hunt is a great example of this type of website. On product hunt, users launch their startups and invite other users to review it and it offers a great list of tools in a specific niche you are looking for.
10. Community / Forum
These are websites where a community can come together and communicate with one another. There are many niche forums on the web that focus on a particular topic. Forums are one of the best ways to interact online. Think of them as public blogs where users can publish and interact with content. Reddit, Quora, and Stack Overflow are some of the most popular forums today.
Functionality for forums includes, but are not limited to user sign in, publishing, categories, voting (or liking), mentions, and threads.
Forum types of websites provide an organized way to publish public topic discussions. Users can register so they can start and contribute to discussions, and possibly even to view more topics.
Many businesses use a forum to offer self-serve support for their customers. That way, users don’t need to contact customer service as often, which cuts down on support costs as well as the overall amount of support tickets.
11. Social Network
You very well know about social networks that allow people to share pictures, videos, stories, ideas, and communicate through multiple mediums (private chats, groups, feeds, etc.).
Although they might be the type of website you frequent the most daily, building a social network is no easy task. Sites like Facebook, Instagram, and Pinterest were all built from scratch and cost millions of dollars to develop and maintain.
There are many options when it comes to the types of websites to build. Ultimately, your choice should be a balance between your existing skills and resources, as well as what you’re willing to build to make it successful.
We hope this article was helpful and provided you with some inspiration on how to create these types of websites for yourself. If you’re looking to experience one of the easiest ways to build a website, feel free to give Realmonkey a try. Our team of experts will be there to help you every step of the way.
A PERFECT WEBSITE IS A MIX OF SIX ELEMENTS
- User Experience
- Website Copy
- Lead Generation
- Search Engine Optimization
These elements must work in perfect balance to improve website conversion. Too much focus on SEO, may mean your copy is flat and dull. Equally, too much focus on creative copy means your user doesn’t understand what you mean. Too much focus on appearance and the look and design of the website, sometimes means the user and their experience is forgotten.
It’s a difficult task balancing all these elements to create the perfect website. But in this article we’re going to give you some easy to follow checklists that will help you create a perfectly balanced website.
Do your call to action buttons stand out on the page?
Call to action buttons are buttons that say ‘download now’ or ‘contact me’ or even ‘click here’ – they get the end-user to do something. You want them to stand out, not blend in. Make them a different colour and leave plenty of white space around them.
Is your homepage broken up into sections?
You want to break your homepage up into sections, and each section should have its own topic (such as about a service you offer) and a clear call to action. Each section can include text, images and/or videos – just make sure they cover one thing. If not your end-user will get confused.
Do you have a page for each of your services?
Don’t cram all your services onto one page. Have a page for each service you offer and hone in on everything to do with that service – FAQs, costs, processes, benefits, overview, testimonials etc.
Do you give clear names for areas on your website?
A lot of pages or sections on your website have standard names like about or blog. So don’t call it ‘My Journey’ instead of ‘About’, as your end-user won’t have a clue what that means. Same with your services, give them clear to understand names in your main menu – not obscure or pretentious ones!
Do you have an annoying, invasive pop-up? If yes, get rid!
Imagine you’re browsing in a shop and a shop assistant taps you on the shoulder. ‘CAN I HAVE YOUR EMAIL ADDRESS!’ She follows you around the shop repeating the same thing. You’d leave the shop!
Do your pages follow a consistent design?
When we use website builders or get going with some nifty coding, it can be tempting to add our styles and layouts to every page. But if there’s no consistency in the design, then it’s only going to end up confusing your end-user. So keep your page designs consistent.
Do you use relevant images that support the text?
Your images should reflect what the text conveys and vice-versa. Ideally, these images will be of you and your team and not just stock photos.
Is your content accessible?
Don’t be that guy who hides some of his content in exchange for an email address. When you advertise free content then ask someone to input their email in exchange for it, it’s just annoying.
Are your internal/external links underlined and bold?
Make external links obvious by having them underlined/different colour and/or bold. This makes it clear to your end-user that it’s an external link, and saves them missing it or accidentally clicking it.
Is your text a minimum of 16 pixels?
No one wants to read tiny text, so what is it with some companies doing it? Do your end-user a favour and be kind to their eyes!
Do you have a maximum of two fonts?
The general rule of thumb is, use one font for 95% of all your text and one font sparingly for your main headings. Any more than that is going to look too messy for your end-user. Also, make sure you main heading text is readable. It’s tempting to use a squiggly font like we have on this page,
but make sure it’s clear.
Is there plenty of white space on each page?
White space is your friend. And by white space, we don’t necessarily mean white, we mean empty space of any color. People don’t want to be greeted with war and peace when they land on your website. Break things up with paragraphs, bullet points, headings and images. And don’t be afraid to have white space between sections of your website.
Do you use visual hierarchy?
Headings/important sentences/calls-to-action should be larger, bolder, more colorful and have more white-space surrounding them. Avoid too much bold and/or underlined text on your website, as this takes away from the important elements.
Is your branding consistent?
You want all your web pages to have coherent branding with consistent colors, fonts, imagery, positioning of your menu and logo etc. For example, you don’t want cartoon images mixed with real life photographs, or different colors on different pages. This is jarring for the end-user and they have to work harder to understand your message.
Do you have an image carousel on your homepage?
We usually advise against having an image carousel (it can be quite jarring for your end-user) but if you have to have it leave at least three seconds between each slide.
Do you stick to a maximum of three/four colors
Ideally, you want to use two/three colors throughout your website with a bold call to action or button color to get people’s attention. Any more than that and it can become overwhelming for your end user.
Do you only centralize text for a maximum of two lines?
Centralized text is difficult to read because the starting point of each line is different. That’s why we say use it for a maximum of two lines, any more than that, left align it.
Have you made sure your copy isn’t patronising?
Be aware of your audience’s knowledge level. For example, we wouldn’t start by saying ‘Having a good website is essential for your business,’ because, well duh, our audience knows this. Get straight into how you solve their problem instead.
Do you avoid unnecessary jargon?
Equally, you don’t want to use unnecessary jargon. There’s a reason we won’t find CSS or HTML across our website because that means nothing to the end-user. Remember, you’re not writing for your competition, you’re writing for your target audience.
Have you ignored your English teacher?
It’s okay to start sentences with but or and. It’s even okay to write how you speak. You don’t need to write formally and without emotion or personality. You should treat your reader like you’re meeting someone in a cafe and telling them about your business.
Do people know EXACTLY what you do when they land on your homepage?
As soon as someone lands on your homepage, you need to explain what it is you do – ideally in one sentence. And you need to do it in a way that is simple and clear. You don’t want your reader working too hard to understand what it is you do.
Is your about page about how you can help the reader, not just about you?
Your about page should be about how you help your visitor/target audience. A lot of business owners ramble on about their degree or experience or what motivates them.
Do your service pages go into detail about the service you offer?
There’s nothing worse than a bare service page that offers zero information. People want to understand as much about your service as possible before making a buying decision. You just discuss pricing, your process, features and benefits, the problems you solve, case studies and FAQ etc.
Do you use active voice instead of passive voice?
Active voice is far more engaging for the reader. So instead of saying, ‘The letter was posted by me.’ You should follow a subject/verb/object structure e.g. ‘I posted the letter.’
Do you include a clear call to action on each page?
Each page on your website should have a purpose, even you 404 page or terms and conditions page, you should get your reader to do something. Make sure you include a call to action on every page.
Do you avoid big, fancy words?
Don’t make your website sound like a thesaurus threw up it. It’s better to use simple language than make yourself look clever.
Do you answer a specific question in your content marketing?
Good content marketing answers a specific question. This could be how much do copywriters charge? Or ‘How to bake a pizza?’ Every good piece of content marketing should answer a question that someone has asked.
Do you showcase your content on your website homepage?
People aren’t ready to buy from you straight away, but what they will do is consume some of their free content. The problem is, you need to get your end-user to your free content. A good way to do this is by displaying your content on your homepage.
Do you showcase relevant content on your website service pages?
On each service page, display content that is related to that particular service. For example, if you’re a therapist, you’d link to content only about hypnotherapy on your hypnotherapy service page.
Do you link or give a shout out to others? If so, have you told them?
If you link or talk about another person in the industry, have you emailed them personally to tell them and ask them to share it? Or have you tagged them on social media promotion? It’s a good way of getting more traffic to your site!
Do you have content for every step of the sales process?
A lot of people focus solely on ‘traffic content’ i.e. content that gets you website traffic. But do you also write content that appeals to those who are ready to buy? E.g. how much you charge, what your process is etc.
Does your personality come across through your content?
Do we get a sense of who you are through your content? Does your personality shine through? It doesn’t matter what platform you use – blogging, video or podcast, having some personality will get your end-user to connect with you.
Have you given an actual opinion?
We see a lot of content that kind of summarizes facts and figures but doesn’t offer much in the way of an opinion. But readers want answers and if you’re an expert in a particular industry, they want to know your opinion. Don’t be afraid to put it out there.
Do you have a call to action in your content?
Many of us forget to add a call to action to our content. This could be something like subscribing to your Youtube channel, downloading a guide or booking a call.
Have you included social sharing buttons on your website content?
Social media sharing buttons make it super-easy for your end-user to share your content.
Do you offer a newsletter? If yes, think about how you advertise it!
If you simply advertise it as a ‘newsletter’ then it won’t encourage your end-user to sign up. Tell your end-user what’s in it, what the benefits of it are and how often they’ll receive one.
Do you offer a content upgrade or some form of a lead magnet on every blog post?
Ideally, every piece of content on your site should have a ‘content upgrade’ that people can download. If not, at least feature a suitable lead magnet for your readers. This doesn’t have to be unique to every blog post (although that would be awesome) but should be at least related to the topic.
Have you updated old content (such as blog posts) with your latest lead magnet?
Got something specific going on like a webinar? Don’t forget to update your older content with a link to your latest lead magnet. You’d be surprised how much this works for very little effort! Check out your best performing content on your analytics and start from there.
Do you promote your lead magnet on your homepage?
Don’t forget to feature a lead magnet on your homepage too. Make sure you do this in the first third of your homepage so people don’t miss it. It’s You can do this subtly, but it’s a good way of attracting email addresses.
Have you added contact forms to all of your service pages/case study pages/portfolio pages etc
Capture people when they are in the mindset of wanting to work with you. Add contact forms to each of your key pages such as your service pages or case study pages – you’ll be surprised how many people come from those pages and not your contact page.
Do you ask for the least amount of information possible?
When asking someone to fill in your contact form, book a call, download a lead magnet, do you ask for the least amount of information possible? Long forms put off your users. Requesting phone numbers also turn people off (they think you’ll phone and sell!)
Is your lead magnet easy to follow and implement?
A free lead magnet should be relatively straight forward and offer quick wins What you want is for your end-user to get a quick, easy win from your lead magnet, that way, they’ll trust you.
Have you created a thank you page when someone signs up?
When someone signs up for your lead magnet, redirect them to a thank you page which tells them when they’re likely to receive it and what to look out for in their inbox. Also, get them to take another action here, such as follow you on social media, or mark you as not spam!
SEARCH ENGINE OPTIMIZATION
Have you included a keyword in your URL for each page?
Your URLs for each page of your website should be clear and give the end-user (and crawler) a good idea what the page is about. Don’t worry about making these a sentence but do include keywords. Also, the shorter, the better. Example: www.example.com/copy-course-beginner
Have you done any keyword research?
Finding out what people are searching for is pretty useful when it comes to your content marketing strategy. But more importantly, it’s good to find how people phrase their questions or topics when they use Google. You’d be surprised, as it’s not always what you think.
Have you included keyword(s) in your H1, H2, H3 etc tags for each page?
In order to make headings on their website, A LOT of people choose to edit the colour/size/boldness of the text. What you should be doing is using your Header tags to break up sections of text. With H1 being generally what the page is about, all the way down to H3/4/5.
Is your title tag under 60 characters?
A title tag is displayed in search results and when sharing on social. It’s best keep your title tag under 60 characters. And use your keywords too!
Have you included your ‘long tail’ keywords in your content marketing?
We tend to have a habit of going after one big keyword like ‘copywriter’. But we can miss out on a lot of traffic if we don’t consider other ‘long-tail’ keywords. Now, these might not be searched for as much, but they’re more targeted. For example, ‘copywriter for creative entrepreneurs’
Do you use your keywords naturally throughout your website copy?
Don’t stuff your copy with keywords, instead use them naturally throughout your website copy. But do have an awareness of them before you write your website pages. You’ll notice little opportunities to use them.
Is your website mobile friendly?
You don’t want your end-user pinching their screen to see all of your info. Or images overlapping text! Plus, you will be punished in mobile search results if your site isn’t mobile friendly!
Do you separate words in your URLs with hyphens?
Make sure you separate your URLs with hyphens between words, such as copywriter.com/website-copy This is because Google views a hyphen as a word separator. It doesn’t do this with underscores.
Are your URLs short?
Keep your URLs as short as possible. For example, use: businesscoach.com/consulting rather than businesscoach.com/coaching-and-consulting/my-consulting-services
Related articles : How To Redesign Website In 7 Steps
We know it can be overwhelming. But to improve website conversion you should view your website as a customer service tool. Just think, would my reader like this? And you’ve pretty much got your answer as to whether you should do it. We’d love to know what you thought of this checklist.
Create A Website That Generates Leads & Revenue
There’s a million reasons you want to redesign your website. Maybe it’s to keep up with the competition or it’s looking really outdated or it’s just in the budget every few years. Before you spend the money, make sure it’s for the right reasons.
This really isn’t about you. Your website exists for your consumers to use, not your team. So a redesign should be driven by their needs and preferences, not yours. You need a site built for your buyer personas, with strategy designed to serve them, as you work toward measurable business goals such as sales, leads and profit.
At Real Monkey, our data-driven approach to website redesign begins with a deep dive into your current site. If what you have isn’t working for you anymore, we want to know why. That information fuels the strategy we use to make your site a success.
Site after site, our team is able to take tired, old websites and transform them into lead generating powerhouses. We do it by focusing on the strategy behind the design, not just re-skinning the same information.
A website redesign is your golden opportunity to re-strategize and recharge your online marketing efforts with powerful tools and more effective information. Don’t let it be anything less.
By sharing our team’s approach to website redesign, we hope to show more brands the potential and possibilities these projects have for overhauling your online marketing. A redesign can be so much more than a new look. It can reinvent the way you do business. Why settle for less?
It’s time for a website redesign if:
- Your site doesn’t deliver results, and you’re wondering why
- Your website is so old that it is not accurate and even embarrassing.
- You think you need a new customized website solution to meet your business goals rather than a template website.
- Due to major changes in your business your website no longer represents your company accurately.
80% of consumers say the experience your company provides is as important as the products or services you sell — including the experience they have with your website.
7 key steps to redesign your website
With our experience in website redesign, we work with our clients to follow these steps for redesigning a website. This step by step approach helps us to define a road map for website redesign.
1. Analyze the “old” website
Start by looking critically at your current design — the “old” website. What’s working? What’s not?
More than likely, you’ve already identified specific problems. Maybe you’re experiencing frequent abandoned shopping carts on your e-commerce site, for instance. In that case, you might need to revamp and redesign the checkout process to encourage follow through.
Using Google Analytics, study traffic patterns. Do you have a high bounce rate? Which pages receive the most frequent and fastest bounces?
Using visual reports like heat maps or scroll maps to analyze the behavior of your website visitors can also help you identify potential problem areas. For instance, you might have calls to action placed too close together or limited activity on important areas of your website, such as email signup forms.
Recordings can provide even more in-depth information about website visitors’ activities on specific pages. You can see where they scroll, click, and otherwise interact with your site.
2. Define and update the website’s target audience
Target audiences evolve over time. As you add new products or services to your website or expand into new markets, you must update your messaging to the people who are most able and willing to buy from you.
Create buyer personas for each of your target demographics (sets of individual characteristics for consumers) or firmographics (information about B2B clients).
Knowing how to appeal to those target audience members will help you make smart decisions as you recalibrate your website redesign. For instance, if you’re now targeting Millennials, you might want to create a more youthful, colorful site than if you were just marketing to middle-aged professionals.
3. Find out what is working on the current website
You don’t have to change everything during a website redesign. In fact, you shouldn’t.
Some aspects of your site probably work very well. For instance, if you’re happy with your current logo and it’s received widespread brand recognition, you probably won’t want to change it.
The same might go for the site’s color palette, font choices, or photographs. Based on hard data from Google Analytics and other tools, you can decide what you want to keep and what could use adjustments.
4. Have a look at your competitors’ websites
Competitive analysis is the next step to follow. Spend time researching on your competitors websites and other leading ones. Think innovative and get new ideas which go with yours. Based on your evaluation, start working on your websites to make it better than that of your competitors’. Redesign your website for quick navigation and faster loading.
5. Create a list of desired design changes
Think of this step as a wish list. Write down every feature you want to add to your website, whether it’s a color change or a new tool for your audience.
Make note of any structural changes you might prefer for your site. For instance, we often recommend removing the date from blog posts. Instead of a URL that looks like this:
You might be better off with a shorter, cleaner URL:
Do you want to add or remove anything from your navigation lists or sidebar? Are you interested in creating new landing pages? Add those to your list.
6. Define the new goals
Each of the items on your wishlist should have a reason behind it. Do you want a more complex top navigation bar? Maybe your users have trouble finding the content they need, so you need to give them ways to locate information faster.
Some of the items on your list might not have an associated goal or reason. Put a question mark next to them so you’ll know to test them against variations.
I always recommend data-based changes because you get more mileage after your website redesign and you don’t have to redesign your site as frequently.
7. Start building the website redesign plan
Whether you’re redesigning your site yourself or hiring a professional design team, you need a timeline. Figure out when each element of the redesign will occur and whether or not you will test those changes against variations.
If you’re hiring a design agency, appoint someone from your team to approve all changes systematically. For third-party contracts, make sure you spell out all expectations in the contract and know exactly what you’re getting, such as the number of free revisions and the cost of adding extras later on.
Spend more time building your website redesign strategy than the redesign itself.
To conclude, if you make proper analysis and develop a website redesigning strategy based on these guidelines, you could easily propel your business forward and obtain desired results with your newly redesigned website.
Thinking About A Website Redesign?
“Bad artists copy. Good artists steal.” ~ Pablo Picasso
Are your landing pages lead generation machines or they suck?
Creating a landing page is relatively simple, but creating one that works takes some effort. While there are no “rules” to building landing pages, there are ways you can turn them into lead-generating machines.
Few ways how modern marketers are using landing pages:
- Attract and convert leads
- Run paid campaigns through Facebook, Google Ads, etc.
- Get users interested in a live event or webinar
- Nurture users with content
- Or simply to delight users with more information about the product or service.
I studied 21 highly converting landing pages or rather lead generation machines and prepared key takeaways to share with you. These landing pages are gold mines of learnings and you can steal gold from them to design your own landing page.
The landing page for sale navigator is one of the masterpieces LinkedIn has created.
- Clear title and to the point subtitle
- Consistent Call to action throughout the page
- Attractive background image
- A GIF in the hero section grabs the attention of the viewer
- Statistics showing how useful is sale navigator
- Proper placement of benefits
- At last clients with success stories
Trello is a Kanban-based project management tool. It’s visually fun to manage your project and organize anything.
- Title emphasis on the collaboration aspect
- The subtitle explains it’s capabilities in project management
- A very clear call to action and they placed “It’s free” smartly to grab the attention of the viewer
- They added a carousel showing how it works in the middle of the page so the viewer doesn’t lose interest
- At last, reemphasize statement with a call to action
I love Slack. It made our work life so easy that we can’t imagine a day without it.
- A compact title
- Followed by a short description with service offered
- A clear call to action
- Interesting video thumbnail
- Client testimonials to increase trust
Landing pages are goal-driven pages on your website that operate a little bit differently than other pages on your site.
This landing page is targeting users who are already using MozBar free version.
- Title increase a sense to take action
- The subtitle is reemphasizing the message from title to take action
- A clear call to action to start a free trial
- Showing the number of users and client logos to build trust in the prospect
- A client testimonial to elaborate on what you can expect
World’s leading eCommerce platform
- User-oriented title in just a few words
- Subtitle to build trust with the number of users
- Intuitive call to action
- A guarantee below CTA to reinforce user to take action
All of the Salesforce landing pages follow the same pattern.
- The title provides the importance of a new trend and offers a promise on how to achieve it
- The subtitle gives the contact number to allow customers to initiate contact
- The copy is compact and outline key learnings from ebook
- A detailed form to capture user details
- The security logos assure users of their data safety and security
Every marketer wants to boost their conversions, but only the most effective marketers know how to use landing pages to generate leads and new customers.
To help convert visitors into hosts, Airbnb offers some enticing personalization: an estimated weekly average earnings projection based on your location.
- A simple, straightforward design
- Enticing but not overwhelming imagery
- A very clear and non-pushy CTA
- The copy is written in a way to build and enhance visitor’s confidence
One of the best services to host private videos.
- The slick and simple design
- The unique and pretty colors
- The simple and clear text
- The adorable piggy bank
- The lack of a CTA at first (making it feel less pushy)
- Number of users and logos to build confidence
- Client testimonial to reinforce that confidence
- A very clear call to action
World’s leading digital product design platform.
- The title is crisp and bold
- Subtitle explain what it does and a value proposition
- A clear call to action
- Client logos above the fold to make visitors scroll to view further
- Interesting to see Invision studio in action
Your landing pages are the best place to create leads from evergreen content like eBooks and event registrations.
Landing page to download free ebook from Close.
- Key bullet points to focus topics covered in the book
- Interesting book cover
- A simple call to action to capture email of visitor
- Logos of partner companies who helped in preparing ebook
- A message from CEO to build trust
- Number of pages in the book and key tactics to increase curiosity in a visitor about book
Among the top drag and drop website builder platform
- Very clean above the fold area with only title and call to action
- Intuitive copy with a clear and focused message
- Action-oriented call to action which increases chances to visitors to take action
- Interesting illustration
- The title addresses the biggest pain point of companies struggling with SEO
- The subtitle explains how you can do it using the tool
- The testimonial above the fold area bring social proof and increase the chances of visitors to take action
- The single field form enables the user to get started immediately
- Video, FAQs and how it works section solves potential queries of visitors
There are no limits to the ways you can use landing pages, as long as you follow the best practices when building them.
A design tool for web developers
- Title with a message to the developer
- Subtitle reinforces the message of title
- A very clear call to action
- Placement of logos above the fold to build social proof
- Clean copy
14. Berkshire Hathaway
The real estate broker company
- The statement in the title is sufficient for visitors to take action and search location
- List of network cities tell visitors about their global presence
- For visitors who want to sell their property, it has a free assessment report
- Testimonial for social proof
- The copy is intuitive to reinforce the message
The real estate broker company
- Simple and easy to navigate
- Beautiful imagery
- A clear call to action to search agent in your location
- Number of satisfied clients to build trust
- Testimonial for social proof
With a little bit of research and a deep dive into your marketing goals, you can put together a high-converting landing page and a campaign that boosts its performance.
16. Send In Blue
More than an email marketing tool
- The title is crisp and to the point, clearly stating what they do
- Subtitle builds trust in visitors with the number of users
- A clear call to action
- One line to build trust below CTA to boost conversion
- Second fold subhead nailed it with message
- Description reinforces the message
- Very clean and clear pricing
- The copy clearly shows all benefits and features
All in one integration marketing platform for small businesses
- The message in the title gives confidence in visitors, it clear out that go ahead with your endeavors we are in back taking care of you
- A long subtitle to strengthen the message of title
- A bold offer in the call to action
- A clear statement below CTA to explain the offer in details
- Fully informative copy with a proper call to action
Landing page to capture leads who are interested in reading about customer engagement
- Simple title without any power words
- A clear call to action
- Interesting book cover design to attract visitors to download it
- Explanatory copy about the book and key learnings from
Landing pages are critical to the success of any online campaign.
World number one music streaming service
- Very precise landing page design
- Crisp title
- Attractive subtitle
- A bold call to action
20. Dollar Shave Club
eCommerce for men’s’ grooming products
- Video in hero section showing a different kind of people of all ages they are targeting
- The message in the title is very clear about personalization and grooming tools
- Subtitle support the message of title by giving more emphasis on personalization
- A clear call to action to get started
- To clear their offering, they show product images just below the first fold
- Three guarantee statements to help visitors take action
- Clean and minimal design
- List of FAQs to solve any queries visitors might have
Landing page to offer free email marketing assessment
- The title is clear and to the point
- Subtitle strengthen the message in the title
- Clear bullet points on offering
- A very detailed form to capture lead
Key takeaways to steal from these landing pages to build or update your landing page:
Keep your title short, to the point. The message should be loud and clear enough to understand by your target audience.
It should always strengthen your message from the title.
Call to action
It should be according to your offer with a clear message on what action you want your visitors to take on the page.
Hero section background
There is no fixed rule for it, you can use video, illustration, image, or solid color but it should go along with your story. It should be subtle so viewers can focus on the title and your message rather than the background.
Offering some kind of guarantee increases the chances of conversion. Try to keep them above the first fold if design permits else keep them in second fold. Don’t add them in the last section of the page most of the viewers won’t reach till the end of the page.
Testimonials, client logos, number of clients are good social proofs to display your authenticity. Try to keep them as high as possible on the page. The best place for logos is above the first fold and testimonials should be in the second fold.
You can reduce the impact of your landing pages by adding too much information. Try to keep your offers and information to a minimum, so people won’t lose their attention. These are not product details pages to give a lot of information. The main purpose of the landing page is to motivate visitors to take action. Keep your landing page copy less than 300 words.
Limit the number of links you use
The goal of your landing page is either to collect information or convert customers. That means you want to do everything you can to keep customers focused on your offer and CTA, so limit links and navigation.
Use forms to gather data
Adding a lead generation form on the landing page is appropriate to collect information from visitors.
What landing page stats teach us
After seeing some great landing page examples, let’s check these numbers just to make sure you don’t postpone landing page design for tomorrow!
Did you know that business websites with 10+ landing pages get more than 50% more conversions compared to websites with fewer than 10 landing pages?
If you have more than 40 landing pages (talk about targeting!), your business is expected to enjoy an increase in conversions of over 500%, especially if you are a B2B.
Practically, these stats show us that the more landing pages we have, the more likely we are to exceed your sales target.
What are you waiting for?
48% of shoppers judge the credibility of an online store based on its design and this impacts the likelihood of their conversion from lead to customer.
Let’s dive deep to understand how these key features can help you to accelerate growth for your eCommerce website.
Are you planning to design your e-commerce website? Or updating existing e-commerce website. These are some of the questions about your e-commerce website you must answer.
- How should the layout be built?
- What features will make the buying process painless for the user?
- What kind of tools should the backend have to ensure sales reporting and customer service ease?
Well, the questions are endless but you don’t need to worry. In this article, we put all the key features to accelerate your eCommerce growth.
We’ve seen trends in eCommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search.
However, trends don’t guarantee conversion rates or robust user experiences. There are certain fundamentals like user experience (UX), user interface (UI), fast and reliable hosting, security that every eCommerce site should have to stay relevant and competitive.
There are certain features that can help make an eCommerce website more user-friendly to customers and easy to manage from the perspective of the owners. Here is the list of 28 key features that any successful eCommerce site must-have. You can either try the following suggested features yourself or reach out to a web development company like ours to help you.
We divided these features into four parts so you can put more focus on each feature in detail.
1. Flat Design
Websites with a flat design enjoy higher loading speed, both on desktop and mobile. This isn’t great for SEO only, but for enhancing the user experience as well. While flat means removing distractions and clutter and focuses on minimalism.
You have to put an extra emphasis on creating your business logo as it works as the main visual part of the overall brand identity of your company. The logo of an e-commerce website has a direct impact on the customers, so it should be unique, catchy, and connectable to the audience. Make sure to choose the right color combination, design, and font so that customers are able to recognize it easily.
3. User friendly
The most important characteristic of a website is the ease of use. In e-commerce websites, sellers have only a few minutes to make a sale. You can win shoppers with good user experience by providing shopping categories, filters, and comparison capabilities.
The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase.
To make your eCommerce site more user-friendly, consider the following:
- Improve search functionality with an autocomplete option
- Create effective visual navigation
- Add pre-populate forms for users who are buying again
4. Easy navigation
Your eCommerce website navigation is of the utmost importance when it comes to the customer journey. It should be simple and easy for a user to understand. It should also have all the key features of your website:
- Company logo
- Phone number
- Account login
- Cart/shopping bag
- Language selection (if applicable)
For better user experience you can use Breadcrumb navigation to help the visitors to easily browse through product categories. You can include it right below the main navigation bar.
5. Call to action
A call to action is a button (or simply a text link) that tells site users to do something—explore the site further.
CTAs are important for two reasons: first, they can be used to drive people into a page where they become a conversion—whether that means contacting you, buying something, requesting an estimate, or something else. Second, CTAs help increases your click-through rate, which is the number of pages an average visitor views when they visit your site.
By using CTA, you can direct the attention of your visitors from decision fatigue and confusion to the important content based on your needs by inserting a clear call-to-action button. Add the CTA at a prominent position on your website and use a fill color that stands out from its background.
6. Featured products or Best selling products
On the homepage of your eCommerce website, you should have prominent sections to showcase featured products or best selling products.
Featured products attract attention to certain items in your store. This might help you reach a number of goals:
- Motivate customers to buy from you: place your best-selling items on the homepage.
- Showcase your assortment: add products from different categories to give a better idea of your brand.
- Attract attention to your new arrivals: this will work best if you have a lot of repeat customers.
- Power your sale: show your best deals on the homepage.
Don’t forget to sort your featured products: put the ones you want to sell out the most first. You can manually add featured products or automate the process to show a list of best selling products here.
7. New arrivals
Adding a “New Arrivals” section will keep your customers on-site.
This section is used to highlight the newest products within your online store. It’s a great way to give exposure to seasonal items or new collections you’ve recently added to your catalog.
Shoppers love getting great deals online, but they also want to be trendy. Finding something unique before anyone else is going to satisfy their shopping desires. They’re looking for new ideas, new products, and simple inspiration.
Having a new arrivals section will help deliver on that.
8. Offers and promotions
Offering promotions and special offers to your potential eCommerce customers is an effective method of driving ancillary traffic to your site, acquiring new customers, and growing revenue.
Best of all, these promotions can also be used to encourage new visitors to become loyal, repeat customers.
Some ideas for offers and promotions:
- Free shipping offers on products
- Free shipping promotion on categories or site-wide
- Percentage based sales. Offer a certain percentage off a brand or product.
- Buy-one-get-one (BOGO) offers or buy-one save on another.
- Quantity discounts. The more you buy, the more you save.
- Rewards point to programs to build a loyal customer base.
- Use a timer to countdown to when your sales end
When shoppers realize they’re getting a special deal, it motivates them to buy more and spend more time searching the site.
You just cannot forget this feature. A search bar on your website is mandatory. It immensely helps your visitors to get the information they are looking for. Be sure to make it prominent and clearly visible on your website.
If you optimize your search bar properly, it can become a powerful tool for conversions.
10. Live chat
Advanced eCommerce websites offer live chat options to their customers. Live chat offers a great value to your site as it facilitates instant communication to help your visitors through any stage they are having difficulty with. This speeds up the decision-making process for them to buy products.
Just imagine the situation where a user sends an email to customer support for a query and is waiting for the answer to make a purchase decision.
Once the user leaves your site it reduces the chances of purchase by 70%. It’s always preferable by users to chat with customer support to get immediate answers to their queries.
Live chat is easy to set up but to implement and maintain a proper live chat option requires careful planning and resources.
11. Return and Exchange Policy
Return and exchange policy are an essential feature of any eCommerce website. Your return and exchange policy should be clearly visible and well-written or illustrated.
This is another trust-building feature of online selling. It reassures buyers that if they are unhappy or just need a different size, the brand is there for them.
13. Contact us
Never make it hard for a buyer to get in touch with you.
Keep your contact information at the top right corner in the main menu and at the bottom of your site. These are the most common places to look for a contact us button. Providing details on the contact us page proves the authenticity of your business and your visitors can contact you whenever required.
It should include multiple ways to reach out, including phone, email, google map for location, and an online form.
PRODUCT AND CATEGORY PAGE
14. Product and category pages
Every second matter in the conversion journey.
With 55% of people spending less than 15 seconds on any given page (time.com), it’s easy to guess why your product page has to be amazing.
Your product category pages and product pages should have a clean design and consistent images. This means the same size and the same look and feel.
It seems like a no-brainer, but product pages must also include all necessary product information, i.e. price, description, specs, color or size variations, and user ratings so a shopper has everything they need to make an informed purchase decision. User ratings are extremely important as 69% of users will purchase based on a product rating.
Last, but not least, consider including social sharing options so a happy customer can easily share on their social media or with friends and get the word out there. Nothing works to promote your product better than a happy customer!
15. High-quality product images
Images sell, not text.
eCommerce websites should display multiple photos per product. The photos need to be high-resolution and optimized for page load.
According to Adobe – Technical considerations for images are crucial. Images that don’t load or take too long to load will see a consumer drop-off rate of 39%
Shoppers want to see multiple angles and people using the product in different environments. They want to be able to zoom in and get a feel for the product.
16. Product filtering and sorting
Filtering and Sorting options are important features to have on your eCommerce site. With the use of filter and sorting options they can find the exact product they are looking for and it makes the buying process simple for them.
Sorting options allows users to see products in ascending or descending order of price, type, arrival, customer rating, popularity, etc.
Product filtering allows customers to filter products based on different attributes. For example, a clothing store may use gender, size, color, etc. as its filtering options.
17. Reviews and testimonials
Shoppers read reviews. About 95% of them, in fact.
And 57% of consumers will only use a business if it has 4 or more stars.
You should build a complete flow to ask your users to write reviews on their purchase. Ask them immediately after purchase, send an email after successful delivery, and ask one more time after 7 to 8 days of delivery.
Depending upon website functionality, eCommerce sites can integrate plugins for user reviews.
Wiremo is one of the good plugins for user reviews for WordPress, Woocommerce, Shopify, and Squaresapce sites.
There are many advantages to provide reviews and testimonial options. It helps to build trust with your visitors and you get a lot of attention from the media which in due course leads to an increase in SEO rankings.
18. Related products
Simply seeing the phrase, “you might like this” causes a serotonin release signaling curiosity and excitement.
A ‘Related Items’ feature on an eCommerce site creates the desirable stickiness effect that so many marketers strive to achieve.
It happens like this:
You saved the coffee maker in your shopping cart.
A section emerges that says, “you might like this.”
Would you like some freshly roasted, fair trade whole coffee beans?
Maybe a digital scale to measure the exact amount of coffee grounds to achieve the perfect cup of coffee?
You get the picture.
When an online seller uses the related items feature to sell more, it’s actually signaling to the buyer that “they get me.”
Related items can also include similar product categories to comparison shop, “people who bought this item also searched for”, and so on.
SHOPPING CART, WISHLIST & CHECKOUT
19. Shopping cart
The shopping cart is an integral part of any eCommerce site. The best position to place the cart icon in the upper right corner.
Shopping cart is the place where your end consumers store their products to continue with the checkout process.
In terms of the checkout experience, it should require as few steps as possible to reduce friction and speed of the transaction. Include billing, shipping, payment methods, the ability to modify the product quantity, an option to save your products for later, or to sign in or create an account all on one page.
20. Wish list
eCommerce sites that aren’t using wish-list are leaving revenue on the virtual desktop table.
Sometimes, a customer may be interested in a product but decide to buy it later or may find a product interesting and want to check that later for more details.
A wish-list allows users to store a list of products so that they can easily find them next time they visit your site.
That’s just gold in the pocket. And a remarketing campaign dream.
It’s also an opportunity to share a brand with new buyers. When shoppers share their wish lists with family and friends, it sends free traffic with built-in social proof to a website.
21. Payment gateway
A good eCommerce website gives users an option of diverse payment gateways by not limiting their choices to a selected few.
Advanced payment options like Apple Pay, Google Pay, Payment Wallets, PayPal are a must-have feature for an eCommerce site.
These advanced payment options give users ease of access and improve conversion rates.
Just consider the ease of use associated with Amazon’s one-click shopping. Shoppers with registered accounts can literally buy with the click of a button.
Stripe and Square are two major companies that offer pre-approved payment gateways that you can easily integrate with your online store.
22. Guest Checkout
Permission to checkout as a guest is especially important when the user has the first contact with the website/brand. In the first contact, the user often doesn’t trust the brand to provide their personal data. Forcing users to register before completing the purchase leads to a decrease in conversion rates (estimated for 35% of abandonment rates). To make checkout as a guest is generally much faster than creating an account.
Forcing a registration often breaks the buying process. Once the user takes the initiative to make a purchase the checkout process to be presented should be as easy and fast as possible, so minimizing the number of clicks, and the number of hoops is usually a good idea.
A user account is a must feature for an eCommerce site. You
Your site should definitely let the customers register and log in. It’s best to place this on the top bar for easy access.
OTHERS KEY FEATURES TO CONSIDER
23. Responsive website
A responsive website is compatible with devices of all sizes. The content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience.
It becomes more crucial for eCommerce to have a responsive website as more than 50% of business is coming through mobile shopping.
Walmart increased mobile sales by 98% after optimizing its mobile site.
Creating a mobile-friendly experience for your shoppers will improve sales and potentially your rankings.
24. Page speed
In order to increase your sales, decrease page load time. If your website loads slowly, users will bounce and are not going to buy from it. This gives a single to Google and other search engines too and they start penalizing your site and it affects your ranking.
Overall you will lose business due to slow page load time.
According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load.
Make sure your website loads faster. Analyze and optimize your website with page speed tools to implement the required web performance practices. This may lead to higher user engagement, retention, and conversions. Customers will leave your website if it doesn’t load properly.
But don’t worry, a good development team takes care of page speed and it can be improved.
You can use Google’s PageSpeed Insight to analyze your website
Security of user information is the top priority for any website but when it comes to eCommerce it is a must.
eCommerce websites can be a lucrative target for cybercriminals. It’s crucial that online sellers protect customer information and take steps to ensure privacy.
Following are the key features to make your eCommerce site more secure:
SSL certificate – Establishes secure connectivity between a user and the website. A website with an SSL certificate looks trusted and secure for online transactions.
Two-factor authentication – Adds an extra layer of security by requiring username/password and a system-generated code sent via email or text.
Use a firewall – Provides a gateway or wall between two networks and permits authorized traffic and blocking malicious traffic.
Encrypt password – The passwords are hashed and not stored in a readable format.
These fixes will make your customer feel safe using your website and give you the credibility you need for them to make a purchase.
26. Share on social media
The next best thing you can do for your site is to have a share feature. Let your customer share your products, services, or blog posts on social media to get engagement. Some kind of sharing button is a must for online marketing and to encourage the visitors of your site to share your content.
In today’s digital age, shareable content plays a crucial role as it helps to get traffic for a website. One of the best ways to get people to share your content via social media, email, and other online channels is to have sharing buttons on your website.
The Frequently Asked Questions (FAQ) section is the prime go-to destination for customers who might have certain specific questions concerning the products or operations of your business.
FAQ section provides a self-help area to address common customer problems. Buyers often ask about product support, returns, lost account passwords, etc. Some of the common questions customers are looking for:
- What kind of customer service do you offer?
- How can I change my shipping address?
- What if my order is damaged or lost?
- How can I track my order(s)?
- How do I cancel my order(s)?
- What are the payment methods available?
Additionally, FAQ establishes credibility and builds confidence with the buyer.
28. Shipping Information
Alarmingly, unexpected shipping costs are the number one reason for shopping cart abandonment.
It’s critical that eCommerce websites include shipping information early in the checkout process, including a ZIP code calculator showing the cost.
It’s also helpful to include delivery time and options for faster delivery. Sites should list countries that are outside normal shipping zones.
Interestingly, shoppers spend 30% more per order when free shipping is included. Be sure to present codes for free shipping on all pages of the site through the header navigation, if applicable.
Apply these key features to accelerate your eCommerce growth. In nutshell, your website should be user-friendly. It must have all the important features like better UI/UX, clear logo, CTA, proper navigation, live chat, and more. If you can do it yourself, hire eCommerce web developers to do it for you. Keep your shopping website up-to-date in order to keep your customers engaged. Think a step ahead of your competitors and keep updating new, customized, and user-friendly features on your site.
Other Key Articles:
A trend is a form of change and change is inevitable. Social media graphic design is always full of trends, every year something new makes a trend while some stay for longer periods.
But over some time, everything tends to change. Let’s go in the past some years and see what was in trends. Some of them are no longer in trends yet some are still making a big hit.
- Flat design
- Grid layouts
- Non-traditional fonts
- Ghosty designs
- Bright pastels
- Single shade of solid color
- Modern “Retro” style
- Material design
- Bright and bold colors
- Geometric shapes
- Modular or card-based layout
- Dramatic typography
- Custom illustrations
- Bright and bold colors
- Color transitions
- Patterns and geometric shapes
- Modern “Retro” style
- Bold photography
- Material design
- Hand-drawn graphics and icons
- Animated and motion graphics
- Bold typography
- Layering up
- 3D depth
- Anti-gravity flying elements
- Metallic effects
- Fluid and liquid effect
- Maxi typography
- Outline typography
- Open composition
Have you noticed the change in trends?
There are few trends which we saw earlier as shining stars now lost the shine. And few trends are gradually growing and taking larger space down the line like Minimalism or Bold typography. These are in social media graphic design trends from last 2,3 years and growing day by day as designs getting more sophisticated.
Now let’s see what are in trends in 2020 and will make shine in the coming years. We identified 7 trends that are followed by most of the graphic designers recently.
Apply these tips to help your brand stand miles ahead in the chaotic competition in social media graphic design.
- Heavy but simple fonts
- Abstract illustrations
- Muted color palettes
- Color gradients
- Authentic stock images
- Flowing lines and shapes
Interesting to read: Hotel Mobile App Trends 2020
1. Heavy but simple fonts
The typography trend is moving towards using heavy, bold, and simple fonts. These fonts are an eye-catching addition to simple graphics and will work for most brands.
Mix use of heavy and lightweight fonts is what will make your brand outstanding in 2020 and years to follow. Focus to use heavy fonts for highlights, titles, and important elements.
Let’s see some examples of heavy fonts
Minimalism is in the trends from the last few years. Now we are seeing more and more brands are creating their graphics around this concept. Earlier it was there in landing pages but now it shows in social media graphics as well.
Minimalism is in trend because it’s a clean, simple, and beautiful design framework. These designs are easy for users to understand and engage with. This trend is not going to last for a few more years.
Here are some examples of minimal designs
3. Abstract Illustrations
Illustrations are in trends from the last few years. In the early years, simple and realistic illustrations were in trend now the opposite abstract and dreamy illustrations are in trend.
This is also a growing trend which is exaggerating year by year. Now abstract, imaginary designs, unusual color combinations are taking the place of simple and realistic illustrations.
These are good to catch the attention of the viewer on social media and encourage them to spend more time on your posts.
That’s the reason why many brands start using abstract illustrations in social media graphics.
Here are some great examples of abstract illustrations:
4. Muted color palettes
This is a new trend emerging in 2020. Earlier vibrant, bright, and bold colors were in trend. Now muted colors are taking the place of bright colors. A muted color has black or white added to it.
Muted color palettes are a great trend to easily refresh and update your graphics. With bright blues, electric yellows, and toxic greens appearing all over the yearly graphic design trends now taking place by more sedate ones, desaturated with complementary colors or a black and white template.
This can be an effective trend on social media especially as it can quickly be applied to your headers and images. The designs with muted color palettes look and feel much more natural and realistic than vibrant colors.
The graphic designs are getting more sophisticated and elegant. The use of bright and vibrant colors is getting minimal. In the future, we will see more sedate and desaturated colors in graphic designs.
Let’s check what is the difference between standard and muted colors
Following are standard colors:
Following are muted colors:
Now let’s see some examples of muted colors implementation:
5. Color gradients
This is the third year in a row, gradients are a major trend in graphic design with more sophistication in the style.
Every year designers find new ways to use gradients in their designs. Earlier gradients were mainly used as eye-catching backgrounds. This year they are applying unique applications, through color filters, depth, and texture.
Instead of being the main focal point of designs, the gradients are just another element that elevates the graphic. Gradients can be used to add some depth to complex illustrations.
As brands continue to use these types of illustrations, gradients will replace the flat colors in an attempt to further differentiate themselves from other companies.
Additionally, with the rise of muted color palettes, gradients also are going to become a little less vivid and bright.
6. Authentic stock images
During our research, we found that designers are using stock images for many years. Earlier they boost colors and saturation in stock images which did not even look real.
As the overall social media graphic design trend is shifting towards muted colors, neutral lights, and realism, stock images are also used in the same manner. Now designers use stock images to look more authentic and real with natural colors.
This shift continues to push back against the overly edited, posed, and produced stock photos that some companies still use.
That means in 2020 and coming years, expect to see a lot more muted, genuine, and neutral stock photos being used.
There are many places to find high-quality stock images.
Unsplash, Pixel, Freepik
We also use authentic stock images in our designs at O! WOW Design.
We took some good stock images from Unsplash.com
7. Flowing lines and shapes
As we noted above, muted color palettes feel a lot more natural. Flowing lines and shapes are also used to convey the same feeling.
Flowing lines and shapes used with heavy fonts are going to be a new trend in the 2020 and coming years. These shapes give a natural, flowing effect to the overall design.
Earlier designers were using geometric shapes in their fixed and proper form which is now replaced by more flowing shapes, patterns, and lines. Especially because there are not many right angles or perfect shapes found in nature.
We believe this is a part of a shift in designs with abstract illustrations and muted color palettes that brands are embracing this year.
Bringing It All Together
We hope these trends will help you to decide your approach for content in 2020 and the coming years.
After studying thousands of shares and graphics we think that social media trends in 2020 will be all about realism, pushing creativity to the forefront and greater focus on genuine over generic.
Brands on social media are going to focus a lot more on muted colors, flowing illustrations, genuine stock photos in an attempt to keep their social properties distinctive from the others while delighting their followers in the process.
Are you looking to apply these trends to your designs? Pick one and start experimenting with it. Then slowly introduce the other trends to the mix, combine them in unique ways, and there you have it!
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