Benjamin Tan approached us with an idea for a product he wanted to create. His goal was to build an app that would facilitate people in organising group activities such as a yoga session, bootcamp, birthday party, luncheon, trek, film event etc.
Similar mobile apps had already been launched in the market and had benefited from the first-mover advantage.
For Ben's app to succeed in a crowded market, it was necessary that it stands out. A truly impressive UI/UX flow along with some special features were required to give his app an edge over the others.
We conceptualised an easy, super quick and unique way for users to set up an 'activity' and share it with their friends. This would ensure that the user was able to engage as many like-minded people as possible with their activity. By speeding up activity creation, simplifying activity participation and developing a notification centre that keeps people posted of any activity related changes and/or updates we were able to deliver an app that people would find genuinely useful and therefore were more likely to install.
Colors and Typography