If you are a small business owner who’s trying to have a prominent online presence, you must know the ins and outs of small business website design

Though you need to either get the work done from your in-house team or outsource it to a web design and development company, knowing the latest trends will keep you updated. 

You will be able to implement your thoughts and ideas with the team of developers easily.

Website design, just like any other industry, is ever-evolving with the changes in technologies. The web designing trends that were evident in 2020 or 2021 may not seem persistent in 2022. 

Hence, we’ve made our research on the same topic and found the latest web designing trends that are suitable for small businesses. 

So, without any further ado, let’s explore the 7 trends in small business website design in 2022.

#1 Viewer Centric Colour Schemes

Colour in web design depends upon three elements such as brightness, contrast, and rhythm. By balancing these elements, small businesses are trying to use colour schemes as per their audience. 

As one of the best web designing strategies, it has helped small businesses to improve their viewership by 40 percent. While vibrant coloured websites are retaining more audiences than dull ones, blue and green are the most common colours in websites.

#2 Faster Page Load Speed

After facing slow load speed, almost 88 percent of visitors leave a site and never visit again. More than half of the internet users nowadays base their loyalty on the page loading speed of a company. For all these reasons, web designers have started focusing more on page loading speed than ever before. 

As a result, almost 27 percent of conversions have increased of sites that have improved the load speed by at least one second.

#3 Cinema Style Homepage

Another new trend in small business website design, cinema-style homepages are immensely popular nowadays owing to their engagement with the audience. The full-screen video stories can quickly grab the attention of the users and make them stay on the page for more time than the other sites.

#4 Target Driven Content

Every business has its target audience and hence, creating target-driven content is crucial. Though personalized content is nothing new, designers are focusing more on it recently. The main purpose of such content is to build trust and confidence in a brand among the audiences.

#5 Reduced Use of Carousels

Spending a huge budget on decorative elements is not what small businesses should prefer. Hence, the use of carousals or sliders on the home page has been reduced by the designers. Instead, they are trying new strategies to make the home pages look attractive.

#6 Impressing Google

Making Google happy is a prime concern among websites in order to boost rank and traffic. From improving aesthetic appeal to reducing crowded web design, small business web designers are doing everything to impress Google.

#7 Call to Action Buttons

Not having a call to action has been one of the biggest mistakes by the designers. Nowadays, actionable call to action buttons has been mandatory when it comes to designing small business sites.

#8 Mobile-Friendly Design

In today’s mobile-friendly world, it’s important to create designs that users can easily navigate on their mobile phones. Hence, small business sites are keen on optimizing the mobile version of their sites to get more traffic from the most popular device.

#9 Dark and Light Mode Toggles

This one should definitely be on your radar while designing your small business site in 2022. However, make sure to include colour palettes for both dark and light mode toggles. 

If implemented correctly, it is going to be one of the best ways to enhance your site’s user experience.

Now that you know the 7 trends in small business website design in 2022, go ahead and make the most of it. 

If you are searching for a reliable web designing company that can help you create your dream project, look no further than us. 

We at Real Monkey provide top-notch services when it comes to highly scalable web designing services at affordable budgets. 

Whether you want to design your website from scratch or redesign your existing website, feel free to get in touch with us today!